Difficulties and concerns in studying Mass Communication:

Writing Skills: Mass communication requires strong writing skills for crafting compelling news articles, press releases, advertising copy, and social media posts. Students may struggle with grammar, spelling, punctuation, and structuring their written content effectively.

Visual Communication: Visual communication involves creating engaging visuals such as infographics, photographs, and videos to convey messages effectively. Students may lack proficiency in graphic design, photography, videography, and multimedia production, hindering their ability to communicate visually.

Technical Skills: Mass Communication often involves using multimedia tools and software for editing videos, designing graphics, and managing social media platforms. If you struggle with technology or lack technical skills, it might be challenging to produce professional-quality content.

Presentation Skills: Mass Communication requires effective presentation skills to communicate ideas confidently and persuasively, whether in front of a camera or an audience. If you have difficulty speaking clearly or conveying your message convincingly, it might be challenging to succeed in this field.

Ethnic and Cultural Diversity: Malaysia's diverse population comprises multiple ethnicities, languages, and cultural backgrounds, which can pose challenges for mass communication professionals in terms of audience segmentation, language localization, and cultural sensitivity in media content creation.

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Main RIASEC codes: Social (S), Artistic (A)
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Social (S): Social traits are prominent in Mass Communication majors because the field involves extensive interaction with people, audiences, and communities to convey messages, share information, and influence opinions through various communication channels. Students in Mass Communication programs learn about media ethics, audience analysis, and interpersonal communication to engage with diverse audiences and stakeholders effectively. They explore topics such as journalism, public relations, and advertising to understand how mass media shapes public discourse, cultural trends, and social norms. Social skills such as empathy, active listening, and intercultural communication are essential for Mass Communication majors to build rapport with sources, connect with audiences, and foster meaningful dialogue in the media landscape.

Artistic (A): Artistic traits are also relevant for Mass Communication majors because the field involves creativity, storytelling, and visual communication to produce engaging and impactful media content across various platforms and formats. Students in Mass Communication programs learn about media production, multimedia storytelling, and visual design to craft compelling narratives, convey messages effectively, and engage audiences through multimedia content. They explore techniques for video production, graphic design, and multimedia editing to create visually appealing and aesthetically pleasing media products that capture attention and evoke emotions. Artistic skills such as creativity, imagination, and a sense of aesthetics are essential for Mass Communication majors to produce innovative and visually striking media content that resonates with audiences and drives audience engagement and interaction.

- Public Relations Specialist
- Digital Marketing Manager
- Broadcast Journalist
- Corporate Communications Specialist
- Content Creator/Writer

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