Difficulties and concerns in studying Business:

Broad Curriculum: Business programs cover a wide range of subjects such as accounting, finance, marketing, management, and economics. Students must grasp diverse concepts and theories, requiring strong analytical skills and the ability to synthesize information from various disciplines.

Case Studies and Real-World Applications: Many business courses incorporate case studies and real-world scenarios to apply theoretical concepts to practical situations. Students must develop critical thinking skills and problem-solving abilities to analyze business cases, make informed decisions, and formulate strategic recommendations.

Communication Skills: Business involves communicating ideas, presenting proposals, and negotiating with stakeholders. If students struggle with communication skills or fail to articulate their thoughts effectively, it can impact their success in business studies.

Technological Disruption: Rapid advancements in technology are reshaping industries and disrupting traditional business models. Business professionals must embrace innovation, leverage digital tools and platforms, and stay abreast of emerging technologies to drive organizational growth and stay ahead of competitors.

Government Policies: Businesses in Malaysia must comply with government regulations, policies, and incentives aimed at promoting economic growth, employment, and investment. Business professionals need to stay informed about changes in government policies and navigate bureaucratic processes to ensure regulatory compliance and business continuity.

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Main RIASEC codes: Enterprising (E), Social (S)
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Enterprising (E): Business majors often exhibit strong enterprising traits because they are driven by opportunities to innovate, take initiative, and pursue entrepreneurial ventures. They are motivated by challenges, risks, and the potential for financial success in the business world. Business students learn about entrepreneurship, business management, and strategic planning, preparing them to start their own businesses or lead organizations in competitive market environments.

Social (S): Social traits are prevalent among Business majors due to the interpersonal nature of business activities and the importance of building relationships with clients, customers, colleagues, and stakeholders. Business professionals often work in teams, collaborate with others, and communicate effectively to achieve common goals and objectives. Business students develop interpersonal skills, leadership abilities, and emotional intelligence to navigate diverse social and cultural contexts in the business world.

- Marketing Executive
- Human Resources Executive
- Operation Supervisor
- Supply Chain Executive
- Administrative Executive

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