Difficulties and concerns in studying Advertising:

Creativity: Advertising relies heavily on creativity to develop compelling campaigns and messages that capture audience attention. Some students may struggle to generate innovative ideas, think outside the box, or express their creativity effectively in advertising projects.

Market Research: Understanding consumer behavior, market trends, and competitor analysis is essential for creating successful advertising campaigns. Some students may lack proficiency in conducting market research, analyzing data, and applying insights to inform advertising decisions and messaging.

Communication Skills: Clear and persuasive communication is crucial for conveying brand messages and engaging with audiences through various media platforms. Students may struggle with communication skills such as writing, presentation, and storytelling, hindering their ability to effectively communicate advertising concepts and ideas.

Digital Literacy: With the rise of digital advertising, proficiency in digital tools, platforms, and technologies is essential for advertising professionals. Some students may have limited digital literacy skills, including social media management, content creation, and analytics, which are increasingly important in modern advertising practices.

Language Diversity: Malaysia's multilingual environment, with Malay, English, Chinese, and Tamil being commonly spoken languages, adds complexity to advertising communication and messaging. Advertisers must navigate language barriers and preferences to ensure messages are understood and well-received by target audiences across different language groups.

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Main RIASEC codes: Enterprising (E), Artistic (A)
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Enterprising (E): Enterprising traits are prominent in Advertising majors because the field involves entrepreneurship, creativity, and innovation to develop effective advertising campaigns, strategies, and solutions for clients and brands. Students in Advertising programs learn about consumer behavior, market trends, and advertising techniques to create compelling messages and advertising concepts that resonate with target audiences. They explore opportunities for brand differentiation, market positioning, and revenue generation to drive business growth and success in the competitive advertising industry. Enterprising skills such as leadership, strategic thinking, and problem-solving are essential for Advertising majors to identify advertising opportunities, pitch creative ideas, and deliver impactful campaigns that achieve client objectives and business goals.

Artistic (A): Artistic traits are crucial for Advertising majors because the field involves creativity, design, and visual communication to produce engaging and visually appealing advertising materials, such as print ads, digital banners, and multimedia content. Students in Advertising programs learn about graphic design principles, typography, and visual storytelling to craft persuasive and aesthetically pleasing advertisements that capture attention and convey brand messages effectively. They explore techniques for image manipulation, color theory, and layout composition to create compelling visual assets that communicate brand identity and values to target audiences. Artistic skills such as creativity, imagination, and a sense of aesthetics are essential for Advertising majors to develop visually striking and impactful advertising campaigns that leave a lasting impression on consumers and drive brand awareness and engagement.

- Creative Director
- Digital Marketing Specialist
- Brand Manager
- Public Relations Specialist
- Account Manager

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